OUR METHOD

SEE WHAT IMPACT we’ve HAD ON OTHER BRANDS

These initiatives were executed by our founder during her prior work in corporate, agency, and freelance roles. They are showcased here to demonstrate the experience, strategic thinking, and execution standard she brings to every Coco Haus Marketing client.

REVOLT WORLD

REVOLT WORLD was a flagship live experience: a three-day immersive event blending top REVOLT programming, live performances, masterclasses, and branded activations, reimagining what a cultural experience can be.

  • REVOLT WORLD needed a go-to-market strategy that could match the scale of a first-of-its-kind event. Beyond entertainment, the experience gave attendees real-time access to a career fair, mentoring, networking, and a pitch competition, positioning it as a category-defining moment at the intersection of culture and creativity.

  • Corvaya co-led the event's 360° marketing strategy, coordinating messaging across channels to drive awareness and turnout, a strategy that helped bring in 40,000+ attendees.

  • Integrated Marketing Strategy

    Cross-channel Campaigns

    event marketing

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A woman with shoulder-length dark hair, wearing a dark pinstripe suit, gold jewelry, and rings, holding a microphone and speaking during an interview or panel discussion in a setting with green plants and dark curtains.

REVOLT is a media and entertainment company founded to amplify Black culture and give voice to the artists, creators, and communities shaping it, spanning television, digital, social, and live experiences. The brand needed to deepen audience relationships beyond social feeds through owned channels like email, SMS, and YouTube.

REVOLT

  • REVOLT's newsletter needed a redesign to reflect the full breadth of the brand, not just articles, but shows, podcasts, social content, and community touchpoints. At the same time, REVOLT had no SMS program in place to build a direct, owned line to its audience.

  • Corvaya relaunched REVOLT's newsletter program end to end (design, copywriting, and content strategy) and built its SMS program from the ground up, growing subscribers from zero to a thriving, engaged community entirely through organic strategy. Campaigns under her management consistently ranked among the platform's top performers for open rates, click-through, and audience response.

  • Email Marketing Strategy

    SMS Marketing & Campaign Management

    Newsletter Design

    Copywriting

    Audience Development

A woman sitting on a white couch with a black baseball cap, white sleeveless top, earrings, and a necklace, sitting cross-legged with her hands clasped, in an indoor setting with orange lighting, a round coffee table with a plant, a magazine, and a skeleton model, and a large wall with an abstract design and a woman in the background.

EVERYBODY’S CRAZY

  • Ahead of new podcast seasons, the show needed a content strategy that could turn a loyal audience into consistent engagement, not just reach. That meant building a content system across reels, captions, and post cadence that reflected the show's voice and kept the audience actively participating season over season.

  • Corvaya co-led the Instagram content strategy and assisted in creating the content, including reels, captions, and post cadence, aligned to each season's rollout. During her contribution, the account built a highly engaged, majority-female audience and consistently ranked among top-performing accounts in its category for engagement and shares.

  • Social Media Content Strategy

    Content Creation

    Copywriting

    Community Growth

Everybody's Crazy is a podcast hosted by April McDaniel and Savannah James, cutting through the noise with honest, unfiltered conversations about relationships, personal growth, and life's chaos. The show built a highly engaged Instagram community around real talk and relatable storytelling.

Two women having a conversation in a podcast studio. The woman on the left has dark hair, glasses, and is wearing a colorful top with a graphic print. The woman on the right has long blonde hair, and is wearing black pants with white snowflakes and sneakers. There are decorative toys on a purple shelf, a mirror with the words 'LADY'S CRAZY,' books, and a camera on a tripod.
Two women having a conversation in a podcast studio. The woman on the left has dark hair, glasses, and is wearing a colorful top with a graphic print. The woman on the right has long blonde hair, and is wearing black pants with white snowflakes and sneakers. There are decorative toys on a purple shelf, a mirror with the words 'LADY'S CRAZY,' books, and a camera on a tripod.

LET IT BREAK

Let It Break is a members-only community for women, built around intimate group coaching, curated experiences, and expert-led gatherings that support women's empowerment, holistic wellness, and personal development.

  • The members-only community needed content that could build genuine connection, not just reach, and convert an engaged following into paying members. That meant leaning into a more intimate, unpolished content style, since the audience responded most to real, human moments over produced content, while giving new visitors a clearer sense of what the community was and why they belonged.

  • Corvaya co-led the Instagram content strategy and created the content, including reels, carousels, and stories, built to reflect the brand's intimate, unpolished tone and grow member identity. The account maintained strong engagement relative to its reach, with top-performing reels generating an outsized number of saves, a signal of content worth returning to and a clear opportunity to convert into paid membership.

  • Social Media Content Strategy

    Content Creation

    Community Growth

    Brand Voice Development

People decorating a Christmas wreath at a table with a decorated Christmas tree in the background.

ERASE THE LINE

  • The City of Atlanta needed to build public understanding and support for the NRI during a high-stakes legislative window, ahead of a City Council vote. The campaign needed to make a policy and financing initiative feel personal and understood, centered on residents and neighborhoods rather than financing mechanics, and to mobilize trusted local voices to carry that message into decisive public moments.

  • Corvaya co-led the influencer and ambassador strategy for the campaign, managing creator and ambassador selection, activation planning, and execution from the ground up. She built and coordinated a network of trusted local voices, spanning faith, civic, education, nonprofit, business, and cultural spaces, and helped prepare speakers for public comment during Council proceedings. The campaign helped build strong public visibility for the NRI and contributed to the initiative advancing through City Council.

  • Influencer & Ambassador Strategy

    Campaign Management

    Public Affairs Support

    Content Strategy

Erase the Line was a public communications campaign supporting the City of Atlanta's Neighborhood Reinvestment Initiative (NRI), a policy effort aimed at closing long-standing gaps in opportunity, investment, and access across Atlanta neighborhoods. The campaign was executed within a partnership with Called Agency and the Atlanta Neighborhood Reinvestment Initiative team.

Downtown Atlanta skyline with skyscrapers and a busy highway.
Downtown Atlanta skyline with skyscrapers and a busy highway. 
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OUR ASSIGNMENT

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